The Department of Tourism (DOT), Government of Goa, recently participated in the Internationale Tourismus Börse (ITB) Berlin 2023, the world’s largest travel trade show held in Berlin, Germany, from 7th to 9th March. The Department had a clear objective at the trade fair to showcase the diversity of tourism options beyond the beaches and promote the state’s unique culture, heritage, and natural beauty. The Goa Pavilion at ITB Berlin 2023 was inaugurated by Shri Arvind Singh, Secretary of Tourism, Government of India, and the Ambassador of India to Germany, His Excellency Shri Harish Parvathaneni. Under the theme of ‘Mastering Transformation,’ the Goa Pavilion showcased its exuberant culture and promoted its responsible tourism ethos to the global travel industry. The pavilion served as an excellent platform for promoting Goa’s tourism offerings. The delegation made a strong effort to promote Goa beyond its beaches, focusing on hinterland and eco-tourism, waterfalls, etc. Goa Tourism put a significant effort into showcasing its diverse offerings beyond the beaches, including hinterland and eco-tourism, waterfalls, bird watching, monsoons, culture, and cuisine.