Goa Tourism bags prestigious Pitch Top 5 Brands Award 2016

Panjim, 25 July 2016: Goa Tourism is the winner and one of the Top Five Brands in the category of Globetrotters for the coveted Pitch Top 50 Brands 2016 awards.

The prestigious award was presented to Goa Tourism at a glittering ceremony held in New Delhi on July 22, 2016.

The award was received by Mr. Kapil N Painguinkar, Deputy General Manager, GTDC at the hands of Ms. Rashmi Kochar, Director Marketing, Amagi in the distinguished presence of Mr. Maheish Girri, National Secretary, BJP and Mr. Naveen Kukreja, Group CMO, Policybazaar.com, CEO and Co-founder, Paisabazaar.com.

Goa Tourism’s efforts at promoting tourism all across the globe and attracting foreign tourists to the tiny State has proved to be a huge success and this recognition is set to take Goa Tourism to greater heights.

The marketing and promotion of Goa Tourism, its initiatives, activities, events, facets and a lot more has contributed in increasing the number of foreign tourists to Goa over the last three to four years.

More than five lakh foreign tourists have added to the growing footfalls to Goa last year and more than one lakh have availed of electronic tourist visas through Goa airport. Global visitors to Goa opt to holiday in the State from October to May. However many now choose to enjoy Goa in the monsoons as well.

Goa is also a preferred destination for weddings and couples from abroad opt to marry and celebrate in Goa which offers exquisite and exotic ambience, packages and a lot more for dream weddings.

This year alone, Goa has bagged several recognitions and awards and the Pitch Top 50 Brands 2016 awards with Goa in the Globetrotters top five lists is a huge feather in its cap.

Mr. Dilip Parulekar, Minister of Tourism, Govt of Goa said “I truly dedicate this award to the entire team of Goa Tourism for their tireless efforts in uniquely branding Goa as a tourism destination.

With the launch of several unique tourism activities and initiatives Goa has made a mark as an innovative and an impressive state across the globe. Goa Tourism being categorized as one of the Top Five Brands for the coveted Pitch Top 50 Brands 2016 awards is a huge achievement. We will continue working hard, continue to innovate and make Goa an attractive holiday destination every year.”

Mr. Nilesh Cabral, Chairman, GTDC, said “In the past few months, Goa Tourism has been working round the clock by adding new tourism avenues to the state. Prestigious recognitions and awards give us a big boost and motivate our teams to work harder.”

Pitch Top 50 Brands is an annual property of Pitch, from the e4m Group with an objective to unveil the Top 5 Brands in 10 different categories. The list is a means to acknowledge the impactful, efficient and commendable marketing practices being upheld by brands in various categories. The process aims to identify the best approaches with respect to idea and innovation, consumer connect, communication impact, execution and results.

To make sure that the credibility of the list is unmatched, Pitch has made the entire selection process go through a 3 stage methodology which involved primary and extensive secondary research to cull out and shortlist the top 30 brands in each defined ranking category using the explicit metrics designed for each ranking category in the first stage. This was followed by short listing.

Top 10 brands in each defined ranking category using the explicit metrics designed for each ranking category.

The third and final stage involved a panel of jury members comprising of Brand Consultants, Marketing experts and Social Commentators who judged the shortlisted entries on various parameters including Idea and Innovation, Consumer Connect, Communication Impact, and Execution and Results. The 2 stage research was carried out Traverse Strategy Consultants.

Goa Tourism bags Most Innovative Product Award at the Travel and Tourism Fair (TTF) Hyderabad 2016

Panjim, July 19 : Goa Tourism once again received honours at the recently held Travel and Tourism Fair (TTF) at Hyderabad 2016

TTF Hyderabad was held from July 15-17, 2016 at HITEX Exhibition Centre with over 182 exhibitors from 8 countries and 20 Indian States and Union Territories.

TTF Hyderabad brought together various state tourism boards, national tourist offices, hoteliers, airlines, tour operators, travel agents, travel companies, railway, cruises and other travel marketers under one roof.

The Award for Most Innovative Product was received by Mr. Yogesh Naik, Marketing- Manager, GTDC along with Mr. Lawrence D’ Souza of Hotel Mandovi.

Goa Tourism put up an attractive pavilion showcasing its new tourism initiatives, activities, events and aspects which included monsoon tourism, festivals, heritage tourism, culture and cuisine, wedding tourism and a lot more.

GTDC also showcased its new tourism products and services such as Hot Air Balloon, Sea Planes, Amphibious vessels, Heli-copter joy rides, the new user friendly web-portal and mobile app.

Goa’s stall at TTF Hyderabad received an overwhelming response and a large number of travel and tour agencies visited the stall. The Goa stall was a massive draw for visitors on all the 3 days, marking an excellent response from both the trade and general public.

The GTDC officials also promoted its services, hotels and its packages to its visitors at the pavilion.

Mr. Nilesh Cabral, Chairman, GTDC said “It is a privilege to receive such an award for as the Most Innovative Product at TTF Hyderabad. GTDC has recently launched some new products like the Hot Air Ballooning, Sea planes, Amphibious Vessels, Heli-joy rides, Web portal and the Mobile App which highlights the progress made by Goa Tourism”.

A number of travel companies and hoteliers such as Travel Unlimited, Freedom Holidays, Hotel Mandovi, Grand Delmon Hotels, Royal Assagao and Hotel Sandalwood participated at the three-day fair in Hyderabad.

Country representations from China, India, Nepal, Sri Lanka, Maldives, Singapore, and Thailand set the bar high at TTF Hyderabad this year.

TTF is India’s oldest and largest travel trade show, which is now organised in 9 cities annually.

Visit us at : www.goa-tourism.com