From the most honest-to-goodness local cuisine to the most authentic international flavours for the epicurean-explorer. From the local Shigmo festival to the Rio-inspired Carnaval for the student of contrasting cultures. From some of the oldest churches to some of the oldest temples in India for the seeker of truth. No other place lets you discover so many worlds in the space of a few hours: outside you and inside you!
The identity reflects Goa’s stunning contrasts. It is an ambigram: a form whose elements retain meaning when viewed from different directions.
The expression ‘kenna’ is a crucial element of the communication for Brand Goa that also dramatizes contrasts. It means “sometimes” in Konkani, a language widely spoken in Goa, a State in India. Here’s an example of its usage in communication: The line ‘Kenna chill, kenna thrill’ along with photos of Goa’s bird sanctuary and rafting on the Mhadei river.