This feast is one of the major Christian festivals and is held in the famous and important church of Goa, Our Lady of Immaculate Conception Church. The church is located on a hilltop which oversees the Panjim city. The feast is celebrated all over the state. In Panaji, the celebration goes on for three days. During these three days, there is a fair held in the vicinity of the church that provides a lot of shopping options for tourists. The feast is held in commemorating the conception of Christ. There is a firework display carried out every night during the feast days.